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Dollywood
Maximizing Impact: Dollywood's Successful Hiring Event Promotion with VDO.AI's CTV Advertising
Campaign Overview
Dollywood, a well-known parks and resort destination, aimed to create awareness for its upcoming hiring event at Sevier County High School within the Knoxville area and the Tennessee DMA. In order to achieve maximum impact and audience engagement, the brand collaborated with VDO.AI to utilize its advanced Connected TV (CTV) advertising.
Campaign Details
VDO.AI worked closely with Dollywood to create compelling CTV ads that showcased the culture, perks, and job opportunities available at the park.
VDO.AI helped Dollywood precisely target its advertisements through IP-enabled data sets and contextual targeting to reach and connect with viewers in the Knoxville area and the Tennessee DMA, ensuring that the message reached the right people.
Interactive features like QR wrappers along with an engaging content library were deployed, enabling viewers to spend more time interacting with the content and ultimately take action.
Results
- 97.73% (Higher than the industry average of 95%)VCR
- 0.05% (Higher than the industry average of 0.02%)Engagement Rate
- 21.91%Post Engagement CTR
- 13 SecAverage Time Spent
