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DS Group
Chasing Gold: DS Group Partners with VDO.AI to Boost Brand Visibility with 3D Cube Ads During the Olympics
Riding the Olympic Wave to Fast Conversions
DS Group, a leading consumer goods company, collaborated with VDO.AI to launch an innovative digital campaign for its iconic brands—Rajnigandha Silver Pearls, Pulse Candy, and Pass Pass. Designed to captivate millions of sports enthusiasts during the Olympics, the campaign utilized VDO.AI’s advanced 3D Cube technology to deliver an immersive experience by showcasing a live, dynamically updating Olympic medal tally.
The Winning Play
VDO.AI partnered with DS Group to create and execute a customized 3D Cube ad format, featuring live Olympic medal updates to boost engagement and drive conversions.
For elevated engagement, the interactive 3D Cube ad featured clickable brand logos and a compelling ‘Buy Now’ call-to-action, directing users to the Blinkit website for instant purchases and enhancing the user experience across desktop and mobile.
To achieve DS Group's objectives, VDO.AI utilized geotargeting and AI-driven contextual targeting, ensuring precise delivery of ads to individuals across Tier 1 and Tier 2 cities.
VDO.AI’s premium supply inventory ensured high ROI with minimal intermediaries, leading to cost savings and outstanding results.
VDO.AI provided real-time insights to optimize performance throughout the campaign.
Results
- 3XIncrease in CTR
- 2 B+Impressions
