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Flipkart
Flipkart’s Vivo Campaign Fueled By VDO.AI’s Advanced Online Video Solutions
Campaign Overview
Flipkart, a prominent player in the Indian e-commerce landscape, partnered with VDO.AI to create buzz for the upcoming Vivo V29e on its platform. By utilizing VDO.AI's dynamic and engagement-driven Advanced Display (OLV) Unit on desktop and mobile, the brand aimed to boost consumer interest, drive pre-bookings, and increase click-through rates, fostering widespread interactivity.
Campaign Details
VDO.AI strategically tailored a 10-second OLV ad, showcasing Overlays of the product’s features along with a clickbait CTA throughout the video ad for maximum engagement.
Dynamic ad placements were enabled by VDO.AI on top-performing platforms to increase ad visibility.
Advanced OLV ads were served to the targeted audiences through VDO.AI’s contextual and affinity approaches. This enabled 100% target delivery and ad resonance among audiences.
VDO.AI provided Flipkart with granular reports to gauge the campaign's performance and further optimize it for higher clicks and ROI.
Results
- 1.98% (higher than the industry average of 0.2%)CTR
- 3,370,680Completed Views
- 8 SecAverage Time Spent
- +21.2%Purchase Intent
