Vancouver

Campaign Details

VDO.AI's campaign analysts conducted thorough research and segmented the target audiences into three categories: affinity audiences (those with a pre-existing interest in marine life), in-market audiences (individuals actively seeking family activities), and third-party audiences (potential visitors sourced from relevant external data).

To foster engagement, VDO.AI enabled multiple attribution features within the CTV campaign, including a QR code. This QR code directed users to the Adventure Aquarium's website, encouraging them to learn more and plan their visit.

CTV activations were enabled based on location datasets and geo-fencing, ensuring that the campaign delivered a tailored experience to users within specified geographical areas. This prevented ad wastage and ensured that the right people received the message.

VDO.AI's precise measurement and real-time reporting bolstered the campaign achievements of Adventure Aquarium. This expertise facilitated comprehensive analysis, strategy optimization, and improved outcomes for a successful advertising initiative.